We like to think that we make conscious decisions as to the type of car we want to buy or the clothes we are going to wear. But, how conscious or rational are we? According to Amy Morin of Forbes Magazine that is not the case Article and two recent articles discuss this point. One is about how a sheriff in Michigan banned orange jumpsuits at the Saginaw County Jail because they have been popular at his local mall due to the influence of the show "Orange is The New Black". Another example of social influence occurred at Starbucks when a woman ordered a drink and offered to pay for the customer behind her Drink. Finally, there is an interesting article about how social influence is surging Article.
Here is a video on Social Influence
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